Event: Online Marketing/Social Media Seminar in NYC On April 1

At NY Entrepreneurs Business Network, we are excited to promote a series of educational seminars where business people have the opportunity to learn about technology and social media.  If you haven’t checked out our past events, here is your chance to do so (click here).  If you live near us, please come join us for tomorrow’s seminar which features Gabriel Shaoolian, the founder of Blue Fountain Media, and Ellen DePasquale, The Software Revitalist.  You can RSVP here.

Meeting agenda

6:00 – 6:30 PM: Registration and informal networking
6:30 – 7:00 PM: Getting the most value out of your website (Gabriel Shaoolian)

Details:

~ Features that create better usability – visitors can find what they are looking for
~ Easy navigation
~ Increase conversions
~ Strategies to increase new and returning visitors
~ Create brand royalty

7:00 – 7:30 PM: How to market efficiently online (Gabriel Shaoolian)

Details:

~ Forms of online marketing
~ Search engine marketing
~ Social media marketing
~ Bringing qualified traffic to your site at low cost per visitor
~ How to measure the results

7:30 – 7:45 PM: Q&A for Gabriel Shaoolian
7:45 – 8:45 PM: Prospecting in the Digital Age (Ellen DePasquale)

Details:

Social media websites and blogs hold a wealth of information that can be harvested to turn cold calls into warm calls, or supply details that help close the deal. These sites can be searched in multiple ways to group
people, companies and general data together in ways that support your sales efforts.

~ Learn new ways to search using Google and Bing
~ Learn how to search social media sites
~ Learn about vertical search engines to obtain market research and industry information

8:45 – 9:00 PM: Q & A for Ellen DePasquale

Gabriel Shaoolian Bio

Gabriel Shaoolian, the founder of Blue Fountain Media, is a classic entrepreneur that has grown the company from a three-person operation working out of a cramped corner of his apartment into a thriving 70-person company serving clients that range from start-ups to the Fortune 500. Some of his clients include: The NFL, Nike, Procter & Gamble and Elizabeth Arden.

Blue Fountain Media is a website design, development and online marketing firm in Union Square, New York City. It’s a full-service shop in building, designing and marketing websites. The company has achieved some particularly impressive results with its SEO work (simply Google “website design company“) and received a 5 Star Dun & Bradstreet rating for outstanding service and work quality. Blue Fountain Media has also been featured in this month’s Wall Street Journal and Smart Money.

In February, Shaoolian is named Expert Columnist for YoungEntrepreneur.com, Self-Made Magazine and National Law Review. This is his first of many articles to come: “Online Reputation Management: 6 Steps to a Rock Solid Online Reputation“. Gabriel Shaoolian is also featured in the March 2010 issue of Crain’s New York Business (click here) and featured as a search marketing expert on Crain’s Business to Business (click here). Furthermore, Gabriel has been profiled by O’Reilly Media (Web 2.0 Expo).

Ellen DePasquale Bio

Ellen DePasquale, The Software Revitalist and founder of Efficient Office Computing, is a well-known software expert. She brings more than 20 years of software experience to her consulting, training, writing, and public speaking. Ellen’s approach to software is personalized and goal-based, focusing on features that produce the desired results.

Ellen is a passionate speaker and has been invited to talk about software nation-wide by a host of organizations including the Financial Women’s Association, NYSSCPA, Executive Women’s Golf Association, and Inc. Magazine. She has participated as both a speaker and a moderator for two international events; Insights (2006 & 2007), Sage Software, Inc.’s annual reseller conference and the American International Toy Fair (2001 & 2002), where she also served on their Honorary Conference Advisory Board. Ellen will be speaking in March at the Small Business Summit 2010 in NYC.

Author of It’s About Time: Time Management Tips From The Software Revitalist, Ellen has also been published in many top business and technology magazines including Crain’s New York Business, The New York Enterprise Report, Small Business Computing & Communications, Success, Worth, Accounting Technology, The CPA Journal, Working Woman, Inc. Technology, and PC Magazine.

If you live in the tri-state region, feel free to stop by our seminar tomorrow. It’ll be a valuable experience for all attendees.  RSVP here.

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