Part II: 10 Reasons Why Social Media Can Benefit Entrepreneurs

Yesterday we covered the first 5 reasons why social media can benefit entrepreneurs.  Click here to check it out. For most entrepreneurs, social media can provide emotional support, create an interactive environment, help foster meaningful relationships, facilitate the community building process, and provide more monetization options. Without further ado, let’s wrap up this series by introducing the last 5 reasons in this post.

6. Social media eliminates the “middlemen” once and for all for entrepreneurs

In the old media world, small businesses must have an “agency” to do almost everything.  To publish a book, you needed a book publishing firm.  To do PR, you needed a PR firm.  You got the idea.  With social media, you can now reach your users directly. Entrepreneurs can self publish their books using sites like Lulu. With sites like Twitter and Facebook, businesses can do their own PR and marketing.  David Meerman Scott calls this shift as the New Rules of PR and Marketing.

7. Social media helps entrepreneurs become more efficient and productive

Social media brings productivity and efficiency to entrepreneurs.  With the right time management skills, tools like Gmail, Twitter, and blogs let businesses accomplish more in short amount of time. To master the productivity skills, here is an article you must read – “30 Tips: The Productivity Guide of Social Media.”

8. Social media lets entrepreneurs find and pursue their passion

Gary Vaynerchuk’s Crush It is probably one of the greatest books ever written about social media.  The book persuades you to pursue your dreams and find your passion.  For entrepreneurs, there should be no more excuses for not doing something they are passionate about in the 21st century.  To learn more on how to cash in on your passion with social media, read this article.

9. Social media creates more “linchpin” opportunities for entrepreneurs

In Seth Godin’s latest book “Linchpin,” the sound of becoming indispensable rings clear and loud. For entrepreneurs, being defined as “indispensable” by their customers means “standing out.” Correct implementation of social media tools makes you stand out even more. Would you like to become an indispensable blogger, Twitterer, or wine guy? In every field, entrepreneurs have a chance now to become the “linchpin” via social media.

10. Social media helps entrepreneurs develop their personal brands

Personal branding is a hot topic in the new digital age.  Entrepreneurs need to have a brand that’s recognizable, preferable, and indispensable deemed by their customers.  There are different ways you can achieve this goal with the assist of social media.  Please read this article (“5 Ways You Can Make Your Brand Indispensable Via Social Media”) to get more tips.

 
To sum it up, social media and entrepreneurship should be combined to create more efficiency, more brand equity, more linchpin opportunities, and more relationships with your customers.  You can leave your comments below if you want to.

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