1. I can make it happen next week or next month
When I first started out with my blog and began marketing myself online, it wasn’t all rainbows and sunshine. In fact, it took discipline to build my RSS subscribers and my Twitter followers. I had to blog and tweet everyday to earn their trust. Such process is a must for every online marketer. Patience, discipline, and consistency are keys here.
2. Google and Facebook ads will make my message go viral
I’ve seen people spending countless dollars on ineffective marketing vehicles. In my opinion, whether or not it’s the right marketing tool depends on your customer persona. Their habits or behaviors demand your use of various marketing tools. For example, if your target market consists of small business owners, the best social networking site is probably LinkedIn. On the other hand, if your audiences are mostly young people who love music, go with MySpace.
3. I must have a blog as an online marketer
No, this is not necessarily true. In an interview that I conducted yesterday with David Meerman Scott, the author of New Rules of Marketing and PR, he specifically pointed out that online marketers and business owners do not have to own a blog. The key is to produce meaningful and valuable content. That said, you can leverage your presence through any of the following marketing channels: video, pictures, podcasts, microblogging sites like Twitter, or even guest blogging on other blogs in your niche.
4. I must take advantage of all the social networking sites out there
The conventional wisdom tells us the more tools and vehicles you employ, the more effective your message will be. This doesn’t mean you have to register on 100 different social networking sites simultaneously. In fact, you can just leverage on a select few of social networking sites and work hard to increase your presence on those networks. Right now, my main social media platforms are Twitter, Facebook, and LinkedIn. I will probably add Foursquare or Gowalla to my list soon.
5. Quantity usually matters more than quality
I know a few online marketers who believe in the power of repetition. As a result, they would do anything to increase the frequency of their messages. For example, some people would insist blogging once a day or tweeting no less than 30 times a day. This is supposed to do you good if your content is good. On the negative side, it may backfire if your content is poor. So my advice is: don’t sacrifice quality and go for quantity. Quantity only works when it’s combined with superior quality.
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Update: Now you can read Part II here.
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