Google is, no doubt, the biggest powerhouse in the Web 2.0 age. Yesterday, I wrote about the major enemies that Google will face in 2010. They are Apple, Microsoft, Amazon, Facebook, and Twitter (read the article). Since there are ten companies on my list, let’s wrap this up by introducing the last 5 companies here: Mozilla, Yahoo, Cisco, IBM, and Nokia.
6. Mozilla
There are two areas to watch between Google and Mozilla. Firstly, there is no doubt that Chrome will be competing intensely with Mozilla Firefox in the Internet browser market. Recently, Chrome just surpassed Safari to become the third widely used Internet browser after Mozilla and IE. Chrome has also released its 4.0 stable version this week, which is supposed to work better with all Chrome extensions. Secondly, it’s about default search. Rumor has it that Mozilla is currently talking to Microsoft, with the purpose to make Bing the default search engine for all Mozilla browsers. If this deal comes through, Google may lose market share in the search engine market.
7. Yahoo
Yahoo has been in the Internet market much longer than Google. The site has a very strong Internet user base. Yahoo is still the leader when it comes to the following areas: email, news, photos, and market analysis services. Yahoo partnered up with Microsoft in 2009 in the search engine market to pool together their resources. As a result, Google will face more fierce competition in the search market. Yahoo news continues to challenge Google News. Furthermore, Yahoo’s Flickr photo sharing service is extremely popular nowadays, which is a direct threat for Google’s Picasa. Yahoo’s Delicious also poses great threat for Google Bookmarks. Last but not least, although Gmail is the most popular email service today, Yahoo mail still has a huge user base, especially outside of the US.
8. Cisco
Cisco’s WebEx and VOIP services pose immediate threat for Google Wave and Google Voice. Moreover, Cisco is continually improving its video conferencing quality. Pure Digital and Flip were the two companies acquired by Cisco, which shows Cisco’s intention to enter the smart phone market, another great challenge for Google’s Nexus One. Another competing area between Google and Cisco is cloud computing. With Google rolling out more digital products and Internet services, its competition with Cisco can only get more and more intense in the future.
9. IBM
Google Wave will be competing with IBM’s LotusLive collaboration tools. According to iResearch, LotusLive service will be attracting more than 2,000,000 users in the next two years.
10. Nokia
The mobile phone war shows no signs of slowing down this year. Nokia now has 40% of the global cell phone market. Google’s Nexus One is the most recent hit in the mobile phone market. Nokia will not easily give away its market share to Google. Its strengthened Symbian OS is a great threat for Google’s Android. Plus, Nokia has reached an agreement with Microsoft that it will add Office Mobile to its Symbian system. Inevitably, to win the mobile phone war, Google must battle Nokia first.
Conclusion
Google’s future is interesting. The fact that the company never stopped innovating has attracted countless Google fan boys and gals. While I am rooting for Google in 2010, I also want to see more companies standing up and challenging Google in different ways. Let us know whether you have any comments to add.
This article is inspired by an iResearch.cn report
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