Social Media Prediction for 2010
Twitter might have been the most popular word for 2009, but that was only the tip of the iceberg. 2009 was really the year when the social media floodgates opened up. It felt like a fad, but it is no passing fad. Social media is what media should always have been, but before we did not have the technology. Thanks to social media, the long tail continues to get longer in all things we encounter on a daily basis. Your audience can be Small, medium or large, but they all matter. And it is not one way. Those who listen talk back. Too bad they were not able to before.
2010 will be the year when the social media buzz gets only louder, the technology becomes more reliable, pervasive and sophisticated. Social media will not have become completely mainstream yet – one year is not quite enough – but it will be moving in that direction. In a few years we will have dropped off words like “new” and “social”. It will not be“new media”, or “social media”. It will simply be media.
The immense fragmentation that social media allows for is a tremendously good thing. That is more reflective of who we are as the masses. We are not homogeneous, we never were.
When everyone is talking, who is listening? Everything everyone has to make sense, both quantitatively and qualitatively. Search and display are sorely lagging in the social media realm. What if all 100,000 people at a music concert decide to report on it? What will that report read like? What will that report look like? What will it sound like? There is no such thing called too many reporters. We have to be able to make sense of the chatter. To achieve this purpose, search and display must be improved.
350 million people on Facebook might sound like a lot of people, but still leaves out the vast majority of humanity. For all the buzz Twitter has had, that service has not really gone mainstream. It has so far been a tool of the elites of one kind or the other. Even the messages are short and cryptic.
As our internet pipes get bigger the multi-media aspects of social media will only grow.
And so far Google Wave has not quite caught on. It has not caught on because very few people have been allowed in. Unless a lot of people you know are using it, Wave is not of much use.
But for all the projections, my only real projection is that it is very hard to project even one year out as to what the media landscape will look like.FourSquare is being touted as the next Twitter, and at some level it is. Geo is here to stay and grow. But for me the message is watch out for that unheard-of startup. It will come along and disrupt the landscape. And we will be glad.
About the Author: Paramendra Bhagat blogs lives in New York City and blogs at Netizen, Barackface, and Democracy For Nepal. You can follow him on Twitter @paramendra
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