How to Use Twitter for Your Business
Twitter experienced a spike in its growth in 2009. In 2010, its momentum shows no signs of slowing down. Have you thought of your business strategies you should implement on Twitter? If you believe in the power of social media marketing and happen to have a business, perhaps this post is the right one to read in order to set your game right for 2010. People give their pitches and affiliate linkson Twitter all the time. While this spamming behavior is considered wrong by most of us, what can we do to effectively build relationships on Twitter? Here are my 30 techniques to help you take your business to the next level with Twitter.
1. Use your business name, instead of your own name, to register your Twitter account for branding purposes.
2. Write informative and educational blog posts about your products/services, and then tweet the links.
3. Use Twitter search to detect what other people are saying about your business.
4. Check Twitter “Trending Topics” regularly and possibly adopt your short term business strategies according to what’s popular now.
5. Use Twitter to “listen” to what your potential prospects are interested in.
6. Be helpful, and share daily tips on how your products/services supposedly make others’ lives easier.
7. Follow influential people in your industry and be in the known for the game.
8. Retweet what’s the latest in your industry and keep your audience up-to-date.
9. Give advice regularly to show you are caring and you are knowledgeable in your niche.
10. Integrate your Twitter feeds into your Facebook Fan page (for your business) to increase your reach whenever you tweet.
11. Share tips about how to balance your business and your personal life.
12. Tweet links to articles posted elsewhere that can help your followers understand the industry better.
13. Be real, share your own thoughts and comments about industry news and events.
14. Create a Twitter list, summarizing the most impactful powerhouses in your industry your target audience should follow on Twitter.
15. Tweet regularly and slightly more often during regular business hours.
16. Redirect people to a tutorial on your blog or website when answering questions addressed to you on Twitter.
17. Share your company’s culture and the human side of your business.
18. Do not tweet affiliate links or make direct sales pitch (annoying).
19. Do not automate your direct messages to send your business info to every person that follows you, because most people hate automated DMs.
20. Share your customers’ testimonials on Twitter.
21. Separate your followers into different categories according to how well they fit into your target market and treat them accordingly.
22. Use certain hashtags that are common in your industry so your tweets are easier to find.
23. Be positive and motivate your followers daily (i.e., borrow good quotes).
24. Share success stories from your clients and encourage your followers to follow them on Twitter.
25. Follow your heart and ignore the negative tweets you receive. Some people just don’t get it.
26. Integrate URL shortners in your tweets so you can leave more space for your own comments.
27. Design an appealing Twitter background picture using whatever is relevant to your business.
28. Be informative and concise when filling out your business profile info.
29. Use Twitter to gather opinions people hold about your business or industry (opinion poll).
30. Use Twitter as a customer service tool to answer questions and address concerns.
Do you implement Twitter in your business strategies? If so, how do you use it to increase your business exposure and your customer reach?
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