Avatar: Raising the Bar for the Film Industry

I finally got to watch Avatar yesterday, the 3-D version. After all the buzz I’ve been hearing about for this film, I have to say it was very satisfying to see this masterpiece, especially visually if you watch the 3D or IMAX version. I predict this film will do very well for its box office eventually. I encourage everybody to see it in the theater. Seriously, don’t wait for the DVD.

The setting of Avatar is on a planet called Pandora. In the alien world, James Cameron created the 10-foot-tall blue people with catlike faces, skinny waists, and reptilian tails. These blue people are divided into different clans, united with the forests. The main female character is called Neytiri (played by Zoe Saldana), the daughter of Na’vi clan leaders Mo’at and Eytukan. She saved Jake Sully’s life (played by Sam Worthington) when he was being attacked by a pack of viperwolves. After Jake and Neytiri met, they began to fall in love with each other.

The story in the movie is not new, but it has a great concept, which is to protect our environment. According to the movie, whoever plays against the mother nature is bound to be doomed in the end. I considered the movie has a happen ending too. Eventually, humans (attackers) are defeated and sent back to the earth. Jake and Neytiri live together happily ever after.

Over the past three days, I read headlines such as “James Cameron Returns” or “James Cameron Did It Again.” Indeed, Avatar is a very successful movie. TechCrunch even calls it the iPhone of Movies. According to a Wired article, James Cameron has been working on this film since 1994, but he had to wait because technology wasn’t advanced enough to make his dream come true. In fact, to make this movie, James Cameron developed a whole new camera, and he even hired linguists from around the world to design a language that people on Pandora speak.

The Avatar team spend $300 M to make the movie and another $100 M to promote it. Avatar is at the top of box office now, with $73 M pouring in for its opening weekend. Given all the good reviews and ratings, there is no doubt it will do very well in the end. It will probably create another Titanic moment for James Cameron.

I also read another article on CNBC headlined “The Big Business of Avatar.” The article outlines some major companies that will eventually make a windfall of profits if the movie does well financially. Such companies include 20th Century Fox, theater chains (Imax, Regal, AMC, etc), and movie partners (McDonalds, Mattel, Coke Zero, etc).

Avatar is one of those movies that you do not want to miss out. It’s truly a breakthrough for the technology it’s implementing. Go watch the movie if you haven’t done so. It will be a nice 2 and 1/2 hours Christmas treat for both you and your family, I promise.

Avatar Trailer in HD

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