Leo Laporte's Podcasts Pull in $1.5 Million in Annual Revenue

Last week, I covered the best 15 tech podcasts (check it out).  Leo Laporte, the great American podcast pioneer, takes 7 spots on that list, with his newest podcast This Week in Google topping the list.  Here is the latest story about Leo Laporte.  During a keynote speech for the Online News Association on Oct. 2nd, Leo said his podcast program makes about $1.5 million in annual revenue, a number that’s doubling every year.

In his speech, Leo reveals his point of view on future media, predicting the inevitable demise of mass media.  According to Leo, he does about 20 podcast shows on a weekly basis and podcasts about 30 hours a week.  His podcast revenue mostly comes from show sponsors and advertising partners.  His site twit.tv is Leo’s 24/7 live podcast station, which has the ability to gather a huge amount of internet mobs in an instant.  During his speech, Leo says his podcast programs currently only cost about $350,000 per year, which is static, but the revenue is doubling every year.  Most importantly, he only has 7 employees.

Here is a list of best-known shows from Leo, which are covered in a previous post.

1. this WEEK in GOOGLE (Leo Laporte, Gina Trapani, & Jeff Jarvis)

2. The Tech Guy (Leo Laporte)

3. this WEEK in TECH (Leo Laporte & John C. Dvorak)

4. Window Weekly (Paul Thurrott & Leo Laporte)

5. Net@night (Amber MacArthur &  Leo Laporte)

6. Macbreak Weekly (Leo Laporte, Andy Ihnatko, etc)

7. Security Now (Steve Gibson & Leo Laporte)

At the end of his speech, Leo taps into his business plan for the future as well as his intent in exploring new models in terms of distributing his podcast content.  You can also read similar coverage of this story at Buzz Machine and Mashable.

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